READERS VIEWS POINT ON COOKIE CONSENT AND WHY IT IS TRENDING ON SOCIAL MEDIA

Readers Views Point on Cookie Consent and Why it is Trending on Social Media

Readers Views Point on Cookie Consent and Why it is Trending on Social Media

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Announcing TruConsent – The All-in-One Privacy Suite India Has Been Waiting For


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Created specifically for the DPDPA. Engineered for India’s massive digital population.

Following extensive development, field testing, and regulatory vetting, we’re thrilled to launch TruConsent – the first privacy suite built ground-up for India’s digital law.

While most global tools retrofit for Indian compliance, TruConsent is built for India’s privacy law — not just to meet surface-level compliance, but to build trust.

Why the Timing Is Critical


After 23 years and 5 legislative attempts, India enacted the DPDPA on August 11, 2023. Yet, the law is still awaiting enforcement, as the Data Protection Board has not been formally established.

India remains the only major economy without an enforced data protection law, despite having one of the world’s largest online populations. This regulatory vacuum creates urgent demand for trustworthy, compliant solutions.

Businesses can’t afford disjointed compliance strategies. They need a comprehensive, India-built platform that aligns with the rights-based framework embedded in the Act.

TruConsent meets that moment.

What’s Inside the Suite?


Explore all features in depth at TruConsent Features

TruConsent isn’t just another cookie banner tool. It’s a flexible, compliance-ready platform that includes every key function needed under the DPDPA:

Granular Consent Management
Set up multilingual consent flows, expiration rules, and opt-out options — across India’s diverse language base.

Data Principal Rights Center
A user-facing interface to file and track requests for access, correction, erasure, portability, and objection.

Breach Management
Log, assess, and resolve data breaches — including escalation pathways aligned with DPDPA protocols.

Grievance Redressal
Ensure SLAs with automated timers. Assign cases and maintain transparency. Maintain structured logs for every interaction.

Nomination Management
Honor Clause 14 obligations by allowing data principals to nominate trusted individuals.

Audit-Ready Activity Logs
Immutable, time-stamped logs for every data interaction — ready for audit anytime.

DPIA & Assessment Engine
Evaluate privacy risks in processing workflows, vendor usage, and cross-border transfers — mapped to DPDPA requirements.

Built for Builders: Fast Integration, Future-Safe Architecture


Whether you're a fintech, health-tech, or large enterprise, TruConsent delivers:

• Quick-to-integrate SDKs and APIs
• Multi-tenant design for consent interoperability
• Separation of PII Cookie Consent and hashed identifiers for privacy-first linkage
• Pre-mapped controls for upcoming regulatory audits

Why TruConsent Stands Out


? Built from scratch for DPDPA – not a GDPR copy-paste
? End-to-end lifecycle compliance, not just forms and flags
? Designed to support Significant Data Fiduciaries as well as MSMEs
? Modular. Scalable. Built for both speed and scrutiny

What’s Next for India’s Privacy Landscape


India has waited long a comprehensive privacy law — but that wait is ending. In an era of rising digital skepticism, winning trust is the new growth engine.

Organizations that move early on privacy compliance will not just comply — they will lead.

With TruConsent, you’re not just adopting software. We’re building a movement — toward transparency, accountability, and data dignity for a billion digital citizens.

Want to know more? Visit us at https://truconsent.io, read expert updates on our Privacy Blog, or get in touch via [email protected].

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